Role: Creative Producer - Concept Creator, Art Director, STYLIST, Writer
Branded mens fashion spread for Dockers focused on shopping and holiday gift-giving. Article was BuzzFeed's first "shoppable" post, meaning it includes front-end technology that allows users to click on specific clothing items pictured within the article to get more information and add them to their carts via Dockers.com.
Get the guy in your life EXACTLY what he needs this holiday from Dockers!
"Keep it low-key on a chilly weekend by pairing your favorite tee with a stylish topcoat."
Clicking "Buy now!" takes user directly to item page on Dockers.com where they can add items to their cart and complete the checkout process.
Each spread focuses on a distinct look for different destinations a guy might have during the holiday season. Whether he's dressing up for an office holiday party or dressing down to spend time with the family, this article has him covered.